Investing for the long term

As the director of wealth at North Advisory, I liken an investment strategy to aging fine wine, raising children, or planting a garden. The plan requires time, patience, and nurturing. If you want to maximise the wine, you can’t stick the cork back in the bottle, uproot your child after 1 or 2-speed humps, or be yanking out plants every time the weather turns a bit nasty. It needs to grow and build resilience. You’ve got to commit for the long haul, give it some love, and trust that it’ll grow strong in the end. That’s why a long-term outlook is key to building wealth—stick with your investments and let them work their magic over time.

The problem is that human instincts can get in the way. Many of us want to time the market perfectly, buying when things are low and selling when they’re high. But honestly, that’s a lot trickier than it sounds. A better strategy is to buy and hold—invest in good-quality assets and just let them ride, no matter what the market’s doing.

“Staying the course is the best way to build wealth; you have to ride through the bad times to enjoy the good times.”

The numbers tell the story

We tend to freak out when the market dips and feel overconfident when it surges. It’s natural, but it leads to the exact opposite of what you should be doing: buying high and selling low. The reality is, if you try to time the market, you’re playing a risky game. You’d have to get it right not once, but twice—guessing when to sell and when to buy back in. It’s not impossible, but research shows it’s better to stick with a long-term plan.

Let me share some numbers to bring it home. Bloomberg did a report on what happened to folks who bailed on their investments during the early days of COVID-19. If you cashed out your balanced portfolio on March 31, 2020, and then reinvested three months later, you’d be down 10% compared to if you’d just stayed put. And if you waited even longer, say until the start of 2021, you’d be nearly 20% worse off. Ouch, right?

Here’s another stat from Morningstar that really makes the point. The ASX 300, a major Australian stock index, went up 121% over the 10 years leading to May 31, 2023. But if you missed the 20 best days during that period, your return would only be 8.1%. That’s a huge difference. It’s like trying to skip out on a few bad days and missing the best ones too.

“A long-term outlook is essential, even for retirees who may live 20 or more years in retirement.”

The top and bottom days are pretty close together

And don’t forget, the market’s top and bottom days tend to be pretty close together. It’s almost impossible to be in the right place at the right time every time. So it’s better to stay invested through the ups and downs. In fact, even buying at record highs can be a good move because markets generally keep climbing over time. It’s like they say: strong performance leads to stronger performance.

But the big takeaway here is this: even if your timing is off, it’s still better than not investing at all. Waiting on the sidelines can be a bigger mistake than getting in at the wrong time. So, if you’ve been hesitating, now’s the time to start.

I get it—markets can be scary, especially with all the geopolitical turmoil going on. But emotional decisions can cost you. When things get shaky, people tend to panic and sell off their investments. That’s why it’s crucial to have a solid risk profile and a long-term financial plan. It helps you stay grounded when the market’s doing its rollercoaster thing.

So, next time you’re tempted to pull out your investments or second-guess your strategy, just remember to think long-term, stick to your plan, and trust the process. It’s the best way to grow your wealth.

An adviser can help remove emotion from the investment process and ensure that decisions are made in accordance with your risk tolerance.
When your portfolio is inconsistent with your risk tolerance, you’re more likely to lose sleep and make poor investment decisions driven by emotions. Staying the course is the best way to build wealth; you have to ride through the bad times to enjoy the good times.

A long-term outlook is essential, even for retirees who may live 20 or more years in retirement, as this gives time for investment markets to recover from nasty shocks and investment values to build.

Cayle Petritsch is one of Australia’s leading wealth management and investment advisors, Cayle and his qualified and experienced team ensure clients experience peace of mind, financial security and personalised service that puts their interests first.

North Advisory offers businesses affordable and flexible bookkeeping services, comprehensive business tax advisory, and wealth management services. Contact our team today for a no-obligation discussion.

Cayle Petritsch - Director & Wealth Advisor

About the author

Cayle Petritsch - Director & Wealth Advisor

Cayle Petritsch, Director and Wealth Advisor, works with our existing clients who have recognised the importance of business owners making strategic financial choices not only for their company, but for their personal finances too.

Cayle saw a great opportunity to expand North Advisory’s services into SMSF/superannuation, personal wealth management, asset protection services and other crucial personal finance facets that business owners need to consider.

His approach to wealth management allows you to receive highly personalised wealth advice. Working closely with Marius, Cayle understands the unique needs of every client, from their lifestyle and business goals to their retirement plans.

Key Takeaways

Long-term investing helps you ride out market shocks

Long-term investing helps you ride out market shocks

The article reinforces that markets can dip unexpectedly, but a long-term outlook gives investments time to recover and grow.

Trying to “time the market” often leads to poor decisions

Trying to “time the market” often leads to poor decisions

A key message is that people tend to panic-sell when markets fall and buy in when confidence is high — which can work against long-term wealth building.

A clear strategy and risk profile helps remove emotion from investing

A clear strategy and risk profile helps remove emotion from investing

The article highlights the importance of having a risk profile and plan in place, so you can stay consistent and avoid emotional reactions during volatility.

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Frequently Asked Questions

Why is investing considered a long-term strategy?

Because markets move up and down in the short term, but historically have had time to recover and build value when you stay invested over years (not months).

What’s the risk of pulling out of the market when it drops?

Selling during market downturns can lock in losses and may mean you miss the recovery phase — which can happen quickly after declines.

Why is “timing the market” so difficult?

You’d need to correctly predict both when to exit and when to re-enter — and market highs and lows can occur close together, making it extremely hard to get right consistently.

Is it still worth investing if markets are at record highs?

Yes — the article suggests that even investing at highs can still be worthwhile long-term, because markets generally trend upward over time.

How does a risk profile help with long-term investing?

A risk profile helps match your portfolio to what you can realistically tolerate, making you less likely to panic or make emotional decisions when volatility hits.

Can an adviser help me invest more confidently long-term?

Yes — an adviser can help remove emotion from decision-making and keep your investment strategy aligned with your goals and risk tolerance.

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