Perfect accounting for new business

“Starting our business was a crazy few months! We had to learn so many things in such a short period of time. We didn’t really know what we needed when it came to accounting, so we just started working with a small personal accountant.

But as we grew, we realised that we needed someone who offered more specialised services… that’s when a colleague recommended North Advisory. We haven’t looked back since!” ~ Polly McCourt, Founder and Director, Sage Cosmetic Coaching.

Polly and her business partner, Lu Wilson, needed a team with the expertise and sound knowledge of accounting for new businesses, in order to propel their company to the next level.

With North Advisory there to help, they are on a solid upward trajectory.

Niche market new business

Niche market new business

Polly and Lu started Sage Cosmetic Coaching at the end of 2017. The company is in the natural cosmetics industry but has a unique business model where they host workshops teaching people how to make their own skincare. With such a niche market sector, they needed to be confident that their financial management could support them through their development phase. Lu explains:

“We started the business with only a small amount of capital, but we quickly began to build a great client network and a wonderful collaborative community. 

We partnered with various workshop spaces around Sydney and found ourselves watching our bank balance grow.

The accountant we were working with at the time was capable enough… but I never felt confident that we were really in the best hands. I like to learn how each accounting step works and understand processes… whereas he just wanted to finalise the tasks without really explaining things to me.

We’d taken a great deal of time to review our business structure options at the beginning because we wanted to make sure we were well prepared for growth, but the accounting side of the business was an ‘unknown’ for me… and I didn’t like that.

I asked a few colleagues if they knew a professional business accountant and North Advisory’s name came up.

From our initial meeting with Marius, we could immediately see an incredible difference in the knowledge and understanding of business accounting. And it was a quick, easy decision to move over to them!”

Smooth transition

Smooth transition

Changing accountants isn’t always easy. There is a lot of important information that needs to be handed over and it’s critical that the change doesn’t impact the business. Lu says:

“We were lucky that the transition to North Advisory was very smooth. We simply told our previous accountant that we were moving on, and the team did the rest. We only had a few months’ worth of transactional history, but we still wanted to make sure that nothing got lost.

We were already using Xero, so everything stayed the same there, but we immediately saw a higher level of service.

Now if I have questions about payroll or super or our BAS, I simply send an email through and it’s answered really quickly.

Marius, Greg and the whole team are always there when we need them! Accounting is not my strong point, so it’s great to know I have their professional expertise on hand whenever I have a complicated tax issue or need urgent documentation for government applications.”

Support during COVID

Support during COVID

Like most small business owners, Polly and Lu were heavily impacted by the pandemic as their workshops were suspended for months at a time. It was a challenging period but they managed to keep the business going and have come out the other side even stronger.

Polly says:

“We were so lucky to have the professional accounting support of North Advisory during those terrible times in 2020 and 2021.

Sage basically ground to a halt because we couldn’t run any workshops… we’d been growing steadily and were looking at a great year ahead when COVID hit. It really made me want to cry.

But the team at North Advisory stepped in and quickly started helping us find the right government assistance that managed to keep us afloat… it felt like they were on our side and wanted to make sure the business didn’t fail.

Not only did we survive, we actually managed to continue growing by finding new opportunities… and we even signed a lease on our beautiful studio in the middle of the 2021 lockdown! Without their help, I don’t think we’d still be in business.”

Future growth and investment

Future growth and investment

Today, Sage Cosmetic Coaching continues to grow, and Polly and Lu are negotiating investment opportunities with potential new business partners.

Lu says that the relationship with North Advisory and the business advice they receive are particularly important in helping them feel confident about the decisions they make.

“We would never consider taking on investors unless we discussed it with Marius first. His business advice has become so important to us, and we know that he always has our best interest at heart.

He gives us a well-rounded overview of a situation – from both the financial and operational perspectives. He makes us really consider the positives and the negatives of any business decision and his guidance is invaluable to us.”

If you are looking for expert accounting for a new business, our team is ready to help you. Please contact us today.

SERVICE SOLUTIONS

Streamlined accounting for business growth

North Advisory supports business owners in establishing, growing and optimising their companies through streamlined accounting processes, intelligently integrated tech and expert financial collaborations.

Company Set-Up

Start a company from the ground up, with all the must-haves and none of the hassle.

From

$865 excl. GST

  • A compliant, full trading company set-up from start to finish
  • Management of ABN, business TFN and/or ACN
  • Complete ASIC registration, set-up and management
  • Registration for all relevant taxes like GST and PAYG
  • Expert financial and accounting guidance for company set-up
  • Qualified finance professionals as your ATO and ASIC Agent
  • A comprehensive information package to run your company like a pro

Business Accounting

Access comprehensive accounting services to save time and optimise financial performance.

From

$300 per month

  • Compilation of Annual Financial Statements
  • Acting as ASIC/ATO agents on your behalf
  • Preparing/lodging business income tax returns
  • Preparing Annual Dividend/Distribution Statement
  • Preparing/lodging quarterly BAS
  • Yearend income tax distribution and optimisation planning
  • Yearend review and adjustment of accounting software
  • Secure online document storage facility
  • In-person, online or over-the-phone meetings
  • Accounting guidance and holistic advisory support

Additional Services

Add extra value where it suits you, from personal wealth management to enterprise accounting solutions.

From

POA

  • Bookkeeping services
  • SMSF set-up and management
  • Business accounting software set-up
  • Xero accounting software training
  • Discretionary trust set-up
  • Non-trading discretionary investment trust
  • Individual tax returns
  • Personal wealth management
  • Investment and investment property schedules

Driven by our values

Effortless and Seamless

On-Boarding Process

Intuitive and Knowledgeable

Direct Expert
Access

Useful and Articulate

Financial
Reporting

Forward
Thinking

Compliance Solutions

Streamlined
Tech

Integrated and Automated

Reach out we are here to help

Recognising the uniqueness of each business, we specialise in customised accounting services crafted to meet your specific needs and drive business growth.

Don’t hesitate to contact us if you’re ready to streamline your financial management with tailored solutions. Your business’s success is our primary focus. Fill in the contact form or call us to book an initial 30-minute chat.

Suite 6, 11 Oaks Avenue
Dee Why, Northern Beaches
NSW 2099
Australia