As we reported last month, this time of year, EOFY, is busy with new businesses emerging and existing ones moving from sole traders to partnerships or companies. At North Advisory, we see a healthy amount of activity in this space, highlighting the value of starting your own business and leveraging expert business accounting advice to ensure it is sustainable and creates a financial environment where the business can grow into a partnership or company structure.
With this in mind, it is appropriate to revisit an early article and discuss the strategy around tax optimisation as opposed to tax minimisation.
“Tax minimisation is reactive — tax optimisation is proactive.”
Tax minimisation is essential; however, it is a reactive strategy centred on minimising tax in the current financial year. Tax optimisation is a proactive strategy when a business moves from a sole trader structure to a partnership or company entity. Your tax advisor’s role is paramount in establishing the most appropriate structure to optimise long-term taxation efficiencies through strategic tax planning.
If you’ve been a sole trader for a few years, you’ll know that your tax optimisation is limited. Your business income is taxed at your marginal rate with little wriggle room for any significant strategic tax planning. When your business transitions to a partnership or company, options are available to implement a planned strategy to optimise your tax position.
For example:
A partnership structure can allocate income between partners in a way that distributes tax burdens.
In a company structure, the entity is exposed to a fixed corporate tax rate of 25% for businesses with less than $50M in turnover, significantly lower than the top personal marginal tax rate of 47%.
While alleviating and distributing tax is a primary driver, with the correct structure, tax optimisation also enables scalability, succession planning, and asset protection.
Before we move on to the additional benefits that partnerships and company structures provide, initial and ongoing costs are associated with structuring your business for tax optimisation.
While costs will vary between accounting practices and the complexity required, the costs below provide reasonable ballpark figures.
Partnership:
Company:
Trust – Discretionary or Family
Structured discretionary trusts offer key advantages in tax planning.
Unlike a tax minimisation strategy, this planning style is proactive and predictive.
A company structure provides flexibility:
As income matures and investment becomes a consideration, a tax-optimised structure such as a Self Managed Super Fund (SMSF) is effective. An SMSF is afforded a concessional tax rate of 15% on investment earnings and 0% in the pension phase and offers superior control over investment decisions. For business owners, an SMSF can support tax-advantaged exit planning or business succession, not something a sole trader considers; however, it is essential for a growing business.
While tax minimisation is a reactive strategy, tax optimisation looks at longer term questions.
When a business owner thinks about tax, there are two pillars: tax minimisation and tax optimisation. The two are different. As a sole trader, tax minimisation is the primary tax consideration; however, when you transition into a partnership or company, the strategy shifts from “how to save on tax today” to building a sustainable and compliant tax structure for the long term. Tax Optimisation.
“With the right structure, tax optimisation supports scalability, succession planning and asset protection.”
The business accounting team at North Advisory is well qualified to handle the technical requirements of your business taxation needs. What sets us apart is our advisory model. We work with many sole traders transitioning to partnership and company structures. Our technical capability supports our customised professional and experienced advice, ensuring clients make the most effective tax-optimised decisions now for future long-term gains.
North Advisory, located on Sydney’s Northern Beaches, is ideally positioned to assist you with expert financial management, taxation planning, and implementing financial strategies.
Marius Fourie, Director and Accountant, is a leading business accountant and advisor who has helped many Australian businesses maximise their financial position.
Contact Marius today and secure your financial future.

As Director and Business Advisor, Marius uses his accounting expertise and empathetic skills to work directly with business owners and help them feel at ease with their finances.
Marius saw a common need in clients that just wasn’t being met by accounting providers.
That need was for clear, open communication and streamlined accounting services that didn’t come padded out with any unnecessary features.
Business owners just don’t have time to compare different accounting firms to see which one has the best packages with the best inclusions (many of which they would pay for but never use).
It’s about building the right strategy and structure for better outcomes over time — not just reducing tax this year.
Most tax optimisation opportunities open up when businesses move into partnerships, companies, or trust structures.
Tax optimisation supports growth, flexibility, asset protection and long-term planning — not just immediate savings.
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Tax optimisation is a forward-looking, strategic approach to structuring your business so you minimise tax over the long term — rather than simply trying to reduce your tax bill for the current financial year.
Tax minimisation is reactive — it focuses on reducing tax payable this year (e.g. via deductions). Tax optimisation is proactive, involving a considered choice of entity structure (sole trader, partnership, company, trust, etc.) to deliver ongoing tax efficiency.
Small to medium business owners, especially those evolving beyond sole-trader status — such as partnerships or companies — benefit most. As your business grows, paying a fixed corporate tax rate rather than high personal marginal rates can lead to significant savings.
With the right structure, benefits include a lower tax rate (for eligible companies), greater flexibility in profit/income distribution, improved cash flow, scalability, better succession planning, and asset protection.
Yes — changing business structure (e.g. forming a partnership or company) involves setup and ongoing costs: registration fees, legal/accountancy fees, and administrative overhead. It’s important to weigh these against the long-term tax and business benefits.
North Advisory positions tax optimisation as forward planning, asking questions like:
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Recognising the uniqueness of each business, we specialise in customised accounting services crafted to meet your specific needs and drive business growth.
Don’t hesitate to contact us if you’re ready to streamline your financial management with tailored solutions. Your business’s success is our primary focus. Fill in the contact form or call us to book an initial 30-minute chat.
Suite 6, 11 Oaks Avenue
Dee Why, Northern Beaches
NSW 2099
Australia